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How can Pirate Metrics help my business? What are Pirate Metrics? This concept was first summarised and presented by Dave McClure as The AARRR framework in 2007. It is a nice summary of the key Product and Marketing metrics that go across the whole funnel: Acquisition, Activation, Retention, Revenue and...

‘Hooked’ - how users form habits?   This post is inspired by a great book written by Nir Eyal - ‘Hooked: How to Build Habit-Forming Products’. Although this subject gets a lot more attention in specific B2C products, its basic principles are still relevant to other sectors. Why are habits...

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